Home > News > Launches > 2018 EICMA Showcases Exciting Future for Two-wheel Enthusiasts

2018 EICMA Showcases Exciting Future for Two-wheel Enthusiasts

The 76th edition of the Esposizione Internazionale del Ciclo, Motociclo, e Accessori (International Exposition of Bicycles, Motorcycles and Accessories) or EICMA 2018 was held at the Rho Fiera in Milan, Italy last November 6 to 11, 2018.

EICMA 2018 showcased 1,200 bicycle, motorcycle and accessories brands in six huge pavilions at the Fiera-Milano Rho. The push-pedal bicycle industry is still big global business with the increased interests in clean mobility and healthy living. The demand for electric motor-assisted bicycles (e-bikes) is also growing while the motorcycle industry continues to provide excitement in personal mobility.


According to EICMA President Andrea Dell’Orto, 50% of the exhibitors came from 42 foreign countries, 27% were new members and returning exhibitors, and 60 brands showed the latest bicycle innovations. Production of e-bikes in Italy has grown by 48% in 2017 with 150 thousand e-bikes sold, which is a 19% increase compared to the previous year.

Dell’Orto added, “EICMA is the largest container in the world of passion. It represents the most important global showcase of an industry that continues to transform itself to produce excellence, focusing on innovation and on a great ability to forecast the market supported by an internal positive trend. We see roads that do not yet exist and we pour concrete attention to the tomorrow of mobility on two wheels, especially with the Start Up and Innovation Area, which is a window to the future. With several attractions such as the racing space area ‘MotoLive’ and new special areas dedicated to e-bikes, enthusiasts will experience an immersive visit.”


With the electrification of motorcycles a new reality, Harley-Davidson is positioning itself as the world leader in electric motorbikes. Harley is aggressively and wisely investing in electric vehicle technology and they expect a full portfolio of electric motorcycles by 2022. In the mean time, Milwaukee offers a new, high-performance riding experience with the Harley-Davidson LiveWire. Propelled by the immediate torque of an all-electric motor, it is capable of astounding acceleration with just a twist of the throttle – no clutching or gear shifting required. A low center of gravity, rigid aluminum frame, and premium adjustable suspension components combine for optimum performance and range for the urban street-rider.

History, tradition, and dedication have lead Suzuki engineers to develop the Katana 3.0 Concept, which was introduced at EICMA 2017. Starting from the Rodolfo Frascoli concept design, a team of dedicated designers and engineers in the Hamamatsu fused together all the elements necessary to create a new legend with the 2020 Suzuki Katana. Each of the features and performance components underwent many iterations to achieve the desired level of refinement and functional beauty, which is akin to the arduous process of creating the Japanese sword from which the Katana name is derived.


Aprilia’s Racing Department has earned 54 world titles including 7 World Superbike (WSBK) championships. Technology honed on the race tracks was transferred to the production model to provide the same excitement as the Aprilia racing bikes. Out of an extraordinary project, the winning Italian motorcycle manufacturer introduced the fastest, most powerful and lightest Aprilia RSV4 ever. Its new 1000cc V4 motor is cradled in an even more advanced chassis architecture with reduced weight and vastly improved brakes. The RSV4 RR version is equipped with a 217 hp V4 motor and is available in two new and attractive graphic designs. An advanced Track Kit is available as an option.

With multiple World Super Sports Championships and numerous track day praise from numerous riders, the 2019 Kawasaki Ninja ZX-6R moves to the next level with the introduction of a sublime Super Sport iteration with equal track day prowess and road riding comfort. The list of standard rider aids is truly impressive including Kawasaki’s traction control system (KTRC) while the fresh new bodywork boasts of tremendous curb appeal. Euro4 compliant, the ZX-6R can run with the best motorbikes on a track day, and then spend the rest of the weekend racking up long distances like no other machine it its category.

Lighter, faster and easier to control, the 2019 BMW S1000RR comes with a completely newly-developed motor and suspension. Power is up by 8 hp to 207 hp while weight went down from reduction of 208 kg to 197 kg or 193.5 kg with M Package. BMW’s Motorrad Division improved the traction control, wheelie control, hill start control, and anti-lock brakes (ABS) systems as well as the bike’s LED lights and large TFT screen. BMW claims that the new S1000RR is 1 second faster on their test track, is more than 10 kg lighter, and is more flickable, setting a new benchmark.


Honda unveiled a retro-styled naked bike model based on its Neo Sports Café concept. With a new, aggressive styling and a racier riding position, the Honda CB650R offers more highly-tuned sports performance for the street. The 650cc 4-cylinder motor revs higher with more power and torque, and features Honda’s Selectable Torque Control (HSTC) and an assist/slipper clutch. A 6 kg weight loss means a 8% increase in power-to-weight ratio while new 41mm Showa SFF upside-down fork, radial-mount 4-piston brake calipers, and brand-new instruments all conspire to harness the newfound power.


MV Agusta claims that their all-new Brutale 1000 Serie Oro is the only one of its kind in the world. The unmistakable Brutale look is characterized by its custom engineered headlight, fuel tank and tail fairing. Powerful, lightweight and efficient, the Brutale uses carbon fiber in its entire superstructure, new Brembo Stylema calipers with 320 mm diameter floating discs for better braking, and improved aerodynamics for increased downforce at speeds over 200 km/h. Its 1000cc 4-cylinder motor has been completely redesigned with titanium radial valves,  sintered valve guides, and an entirely redesigned and CNC-machined combustion chamber. MV Agusta engineers revolutionized the traditional transverse 4-cylinder layout and left only a few castings untouched in the process.


The new KTM 790 Adventure and Adventure R models are a direct result of customer feedback mixed with the brand’s experience and expertise. “You spoke, we listened”, said KTM and they punched their V-Twin motors way above their cubic capacities to set a new performance benchmark and off-road abilities in the mid-sized adventure and enduro motorcycle market. 

Yamaha has in-depth off-road expertise and outstanding track record that are beyond doubt. To establish itself as a leading force in the Adventure segment, the all-new Yamaha Ténéré 700 is a lightweight, no compromise model with one of the highest specifications in its class. As one of the most exciting and significant new Adventure models equipped with the 689cc parallel-twin CP2 engine and a completely new chassis, the Ténéré 700 is designed to deliver class-leading handling and agility in the dirt, and high-speed long distance performance on the road.



In a bid to affirm its role as the manufacturer of quality Italian vehicles, Italiana Veicoli premiered several new models under the historical motorcycle brand, Italmoto. The Tiquattro Cafe Racer 250 features an 18 hp Euro 4 emissions-compliant 250cc parallel twin equipped with a Delphi electronic fuel injection system (EFI), an integrated braking system enhanced with Bosch ABS and wave disc rotors, a multi-function speedometer and instrumentation, and LED lights.  

Alongside the Cafe Racer 250, Italmoto introduced the Tiquattro Scrambler 125 with new colors and accessories. Propelled by a 10 HP 125cc single-cylinder motor, its suspension is designed to be ridden on any road condition safely and comfortably. As with the Cafe Racer 250, the Scrambler 125 is equipped with the multi-functional instrumentation, and LED lights.

For the first time in an Italian motorcycle exposition, Italmoto offered the Nevia Sport scooter, which is equipped with an air-cooled 125cc single-cylinder EFI motor that is Euro 4-compliant. Also available with 150cc EFI motor, the Nevia fuses modern design but with classical lines, and includes a capacious under-seat storage and an eye-catching line.

To attract the growing e-bike market, Italmoto introduced two models during the Milan exposition. The Tiquattro EB is a “Pedalec” or e-bike equipped with a pedal and a 500W electric motor. Endowed with huge fat tires, hydraulic disc brakes, a digital LCD console, and a lithium battery for increased range, Italmoto claims that the EB performs as impressive as its gasoline stablemates. The Aurelia, on the other hand, is a foldable “Fat” e-bike powered by a brushless 250W motor and equipped with large tires for navigating sandy and snowy paths.

Italmoto also showcased their first non-electric bicycle, the One, which features minimal lines and the company’s innovative cardan transmission that makes ample use of light materials. Partnering with Greenspider for their digital platform, Italmoto bicycles are connected to a cloud server that locates their position and maps their movements and performances, along with the option to manage fleets in a sharing scheme.


At the conclusion of the Milan exposition, the new Brutale 1000 Serie Oro  won the prestigious title of “The Most Beautiful Motorcycle of the Show” for MV Agusta. The competition, which was organised by the Italian motorcycle magazine, Motociclismo, gave the award to the new four-cylinder naked bike from Schiranna after it garnered 35% of the preferences of over 16,000 voters. With 212 hp and a top speed of over 300 km/h, the MV Agusta has brought the concept of hyper-naked to its extreme limit, making it the absolute benchmark in its category. The Ducati Hypermotard SP finished in second place with 19% of the votes while the Aprilia RSV4 1100 Factory landed in third place with 9%.

The awarding ceremony took place at the final day of EICMA 2018 at the Motociclismo stand with Giovanni Castiglioni, President of MV Agusta and Adrian Morton, MV Agusta Design Director, accepting the award from EICMA President Andrea Dell’Orto and Piero Bacchetti of Edisport Editoriale. Having won the award for the fifth time, Castiglioni remarked, “The title of ‘The Most Beautiful Motorcycle of the Show’ is another great recognition and further confirmation of how much energy and resource MV Agusta is dedicating to the constant development of new products. This important competition is a great satisfaction both for me and my business partner Timur Sardarov. We want to dedicate this victory to all our fantastic employees who demonstrate every day an incredible passion for their work.”